Posts Tagged ‘Washington Post’

The Washington Post Got it Right…Home Staging is a Top 10 Must Do to Sell Your Home

December 31, 2011

We¬†recently¬†quoted in a Washington Post article on the top 10 things your need to know about buying and selling a home. The real estate market here in the Washington DC metro area has been fairly strong these past couple of months, with well priced and well presented homes selling faster than the national average. Speaking to our Realtor partners, we are no where near a seller’s market, so home owners still need to focus on the fundamentals to sell quickly and for the most money.

Specifically, the Post said that staging, especially for vacant proerties, was well worth the investment. They quoted Realtor Rachel Valentino of Keller Williams as saying, “Besides new paint, staging is the best return on investment you can make.”

Realtors, justifiably, have differing opinions on the benefits of staging. I think what is indisputable is that staging improves the presentation of a vacant property. Builders spend upwards of $100,000 to stage model homes. They know that a furnished home shows better than a vacant.

What is open for debate is: How much staging is worth? That question is tough to answer. Here’s one stat, that we can point to…Preferred Staging has staged and helped sell over $16 million in realestate so far this year. On average, Preferred Staging’s projects have sold for 97.5% of the asking price. According to Zillow, the average price reduction for the Washington DC area is over 6%. So, we can say that Preferred Staging homes help sellers save 3.5% of their home value. If staging typically costs about 1%, that is still 2.5% left over for the seller. An additional $10,000 to $15,000 in the seller’s pocket after staging costs…Not too shaby.

For the Realtor, Preferred Staging staged homes typically sell in less than 28 days. That is less time and money you spend marketing and showing. Staging helps your sales “velocity,” allowing you to manage more listings per year and helping you improve your statistics so you win more listings from prospects.

Bottom line, we agree with the Washington Post. Staging is a top 10 must do!

All the Best,

Monica, ASP


Preferred Staging

the art of home preparation

Washington Post on Staging

November 15, 2008

Preferred Staging was featured in the Washington Post today, talking about how staging improves the salability of DC metro area homes. This was a big treat for us, coming on the heals of a Washington Times article.

Here are a few excerpts:

  • LaChapelle, for instance, gives much of the credit for her sale to her decision to have the home staged. She feared that an empty house would look too cold and barren.
  • “A vacant house leaves no impression on buyers. In the world of sales, no impression is the same as a negative impression,” said Jane Fairweather, an agent with Coldwell Banker Residential Brokerage in Bethesda. “If you’re only competing against vacant homes, you’re still okay. But if a buyer sees three vacant homes and then a fourth one that is done up smashingly, the buyer is going to remember that fourth home.”
  • “To really capture a sale, buyers need to be able to mentally move into the home they are considering,” Murphy (that’s me!) said. “When you stage a vacant home, you’re providing an example for a buyer. The worst thing you can do is make your potential buyer guess. You need to do the work for them.”

Read the rest of the post article here. The Washington Times article can be found here. Whew, ok, enough of the 15 minutes of fame, now back to helping people sell their homes!

If you are planning on selling your home, or your home is currently on the market and has not sold and you are in the Northern Virginia, Washington DC or suburban Maryland region, I would love to here from you!

All the best,

the art of home preparation