Posts Tagged ‘Fairfax Home Stager’

Busy, Busy, Busy

May 24, 2009

Wow, it has been a busy spring! I hope everyone has been able to capture the increase in activity over the last several weeks. I know the properties we have staged have been selling like proverbial “hot cakes.”

Our oldest property, in terms of days on market, just sold. Even though it took 3 months, our average DOM held steady at 23 for all of 2009, thanks to several recent properties selling in less than a week.  

Staging is not as glamorous as the HGTV shows make it out to be. While I love the quick sales of our staged properties, it can mess with your mind a bit when you spend so much time making a home beautiful, then go undo it 30 days later. But, hey, Preferred Staging is here to help you sell homes, so we are happy that we contribute to a great result of a quick sale.  

Recently, I was asked to do a consultation for a townhouse in Reston that sits right on a beautiful lake.  The home owners are both very talented artists, and their home was their personal art gallery.  The paint colors were bold and bright, and there was an eclectic but successful mix of contemporary and traditional furniture and art.       

The owners loved their house; it was truly a reflection of all they loved.  Unfortunately, the interior is what I call “style specific”, meaning that the decorating was specifically their style and would not appeal to a broader target pool of buyers.  

Luckily, virtually all the work to be done was cosmetic, so the staging consultation also included a color consultation.  The owners had done as I had suggested in the consultation – both painting and staging – and I was called back a week or so ago to take my after photos.

All I could say was WOW!  The transformation was fabulous! The full listing is here and before and afters here.  

Another recent townhome, this one in the Ballston area of Arlington, Virginia was great to stage. They key feature in this home was a great fireplace surrounded by built-ins. There was no question what the focal point of the home was.


Since the fireplace was dominant and protrudes into the room slightly, we staged with lighter furniture so as not to compete with the weight of the focal point.       

The rest of the before and afters can be found on our web sight.   Please have a happy, safe and productive (if you are working) or non-productive (if you are resting) Memorial Day weekend.  

All the Best!  

Monica, ASP


Preferred Staging

the art of home preparation

Holiday Staging (an abrupt end, I am afraid)

December 15, 2008

I had hoped to make this a longer series, but that will have to wait until next year.


Preferred Staging has been surprisingly busy these last several weeks. A couple stagings, but lots of bid work. My guess is that people are getting ready for January in hopes that buyers will return to the market, lured by the much lower interest rates. I certainly hope so!


Since it is now December 15, most people have completed their decorating. Putting together several more parts of this series, I believe, will not help too many more people.


We will start to blog about some topic relevant to the Washington DC area soon. Until then, Happy Chanukah and Merry Christmas!


All the Best!



Don’t Overdo the Holiday Lights (Holiday Staging, Part 5)

November 22, 2008

We are almost done with the outside of the home in our special Holiday Staging series for homes for sale in Northern Virginia, Washington DC and suburban Maryland. I can’t wait to get inside, it is cold out here! Please see yesterday’s post, which lists the other blogs in the series so far.


In our last blog, we wrote about our favorite way to use holiday lighting when a home is on the market – using flood lights works wonders to showcase a home. However, if the idea of having a light shining in on your home several hours a night is not your idea of a good time, traditional outdoor mini-lights are a good alternative. We do like to follow some guidelines, however.


First, stay with white non-flashing lights. Home staging, at its core, is about neutralizing a home to appeal to as many buyers as possible. I know this may sound boring, but white always-on lights are classic. They never go out of style and they appeal to the widest audience.


Second, use lights prudently along the front landscaping and trim of the home. Too many lights become an attraction in themselves. They also become work for the potential buyer who may be thinking that they are not going to be able to live up to your standard when they own the home.


Third, add lights in the windows. Single candle type lights will draw a buyers eye around the home, making the home appear larger than it otherwise would in the dark.


Lastly, if you have a Christmas tree, place it next to a front window, if possible. There is something very appealing about seeing the lights of a decorated tree through a window. To many people, a tree visible through a window evokes a very warm welcoming feeling – exactly how you want a potential buyer to think about your home!


Now that we have taken care of the lights, we can move inside and warm up! Brrr; and it is not even Thanksgiving yet. Until next time…


All the Best,


Monica Murphy, ASP


the art of home preparation