Posts Tagged ‘Alexandria Home Staging’

Investing in Home Staging

May 8, 2009

So, how many times in your life has someone told you there is “no free lunch” or “you get what you pay for”? Well, we all know the most important things in life are invaluable, but everything else has a price tag.  

Staging is no different, the most important thing that we provide our clients is peace of mind that they are doing everything possible to sell their property. You cannot place a value on that.  

What you can place a value upon is success. Our average days on the market fell to 20 this week with the sale of one of our most recent stagings in just 10 days. Now, we do not take anything away from the real estate pros we work with, they deserve all the credit for moving these properties – they are the best!  

Preferred Staging’s job is to provide the backdrop for an aggressive marketing effort. It is very difficult to market a vacant home, or an occupied that just does not show well. All the eloquent wording of fliers, the online listings, the broker’s opens, and open houses cannot overcome a home that does not show well. That’s where we come in.  

80% of the homes we have staged this year are under contract, and those homes sold in an average of just 20 days, that’s a full 60 days less than the average in Arlington so far this year. That is 2 fewer mortgage payments home owners have to make, on average. It is also less marketing time and expense for you.  

Home staging may be a new concept for many home owners, but the numbers tell a very effective story that it is the way to go to sell quickly.  

All the Best!  

Monica, ASP


Preferred Staging

the art of home preparation

Lovely Alexandria, Virginia Townhouse

January 5, 2009

We just finished staging this awesome townhouse in Old Town Alexandria, Virginia. I will post the before and afters tomorrow, but we just finished editing the video, so I thought I would get that up right away.

This home already has some interest, with one offer on the table, just days after staging.

All the Best,

Lighting the Way to Your Home Sale (Holiday Home Staging, Part 4)

November 21, 2008

OK, so now we move to the topic of holiday lighting. If you have just joined us, this is Part 4 in a series of holiday decoration articles specifically written for homes for sale in the Washington DC, Northern Virginia and suburban Maryland markets. If you live here, you’ve come to the right place. If you don’t, well, you are welcome too!


You can review previous topics here:

Part 1: Keeping the Holidays While Your Home is on the Market

Part 2: Wreaths Around Washington DC

Part 3: To Lawn Art or Not Lawn Art


This is Part 4: Lighting the Way to Your Home Sale (cute, huh!).


OK, so we have created a focal point to the home with an attractive seasonal (rather than holiday) wreath hanging on the front door. During the day, that is all I recommend. Any other visible decorations serve as a distraction. At night, however, we need something more.


When your home is for sale, the lighting I recommend is a spot or flood light illuminating the home. Look at it this way, it gets dark around 6pm during the short days of winter. If a buyer wants to drive by a home after they get off of work, or better, they are testing the commute to your home (that’s a great buying sign!), you want the buyer to be able to see the home! If all they can see is a dark shadow sitting back from the road, what type of impression will that leave?


Sure there are exceptions to this recommendation…if you live where a spot light will annoy your neighbors, or the home is well illuminated with street lighting and a spotlight would be washed out you may want to go another route…tomorrow, we discuss tasteful holiday lights.


All the Best,


Monica Murphy


the art of home preparation