Archive for the ‘Washington DC’ Category

Washington DC Condo with Odd Spaces Staged and Sold

December 31, 2011

One of my favorite things about staging is the occasional “challenge” space. You have all had a listing that broke the mold, a home that was unique in so many ways. We staged one such residence about 3 weeks ago.

Washington DC is not known for its lofts, so when you get a newly renovated, high end loft in the District, it takes a different type of creativity than your typical condo. Fortunately, Preferred Staging has a deep talent pool of stagers to leverage.

This project took the special talents of our senior stager, Lynn Gillis, to really make this space shine.  We also had to take into consideration the unique layout of this space, which was once an old school house, with high windows and doors.  To make the use of this unique space, the builder also added some rooms on top of other spaces to literally create a loft within a loft.  Talk about unique!

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(more before and afters)

Scale was also an important factor in this staging, not only with the proper furniture but also with the right amount of accessories.  It would have been easy to cram all sorts of accessories into the nooks and crannies of this property.  However, staging is not about showing off what you can do, but showing a potential buyer what they might do. We stage not only to the property, but to the buyer as well.  Know your market. Stage to the market.

All the Best,

Monica, ASP

monica@preferredstaging.com

703.851.2690

Preferred Staging

the art of home preparation

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Preferred Staging Featured on Washington DC’s Fox 5

May 5, 2010

We had the distinct honor of being featured on Fox 5’s morning program today. They came out with us as we transformed a Washington DC vacant home into an inviting home!

You can see the segments here.

All the Best,

Monica

703.851.2690

Preferred Staging

4th Street, SE, Washington DC Row House Staged and Read to Sell

December 9, 2009

Staging vacant homes are always a lot of fun for Preferred Staging.  It’s a great creative challenge to walk into an empty house and then envision how it will look furnished and accessorized.  Although it’s not quite as simple as it sounds.  Room measurements, zones (like space between furniture, walking paths, dining versus living, etc.), floor and wall colors, windows placements, and natural light all have to be taken into consideration.

We recently staged this fabulously renovated 1937 townhouse at 714 4th St. SE, Washington, DC.  The builder has really made this a showcase house with a huge kitchen, wonderful modern baths, a spacious master bedroom, and beautiful hardwood floors.  The front and back yards and patio are perfectly landscaped, too.

The builder has really made this a showcase house with a huge kitchen, wonderful modern baths, a spacious master bedroom, and beautiful hardwood floors.The front and back yards and patio are perfectly landscaped, too.

The approach to staging row houses like this one is to consider the long and narrow living space and the presentation.  How we stage to present a house is not necessarily how the new owner is going to arrange their furniture to live in the house.  Our goal is to stage the house with the best possible layout and arrangement so the house shows well, and potential buyers can see not only how much space there is, but also what furniture and how much furniture can fit into a room.

Of course, if a buyer walked in on staging day, they would probably stand there shaking their head wondering how we’re going to make it all work.  It’s CHAOS (or in home owner parlance, Can’t Have Anyone Over Syndrome). But it’s all creative chaos – yes, we actually know what we’re doing – and at the end of the day the final results speak for themselves. See more before and afters of this and other Washington DC homes

All the best,

Monica, ASP

703.851.2690

Preferred Staging

the art of home preparation