One of my favorite things about staging is the occasional “challenge” space. You have all had a listing that broke the mold, a home that was unique in so many ways. We staged one such residence about 3 weeks ago.
Washington DC is not known for its lofts, so when you get a newly renovated, high end loft in the District, it takes a different type of creativity than your typical condo. Fortunately, Preferred Staging has a deep talent pool of stagers to leverage.
This project took the special talents of our senior stager, Lynn Gillis, to really make this space shine. We also had to take into consideration the unique layout of this space, which was once an old school house, with high windows and doors. To make the use of this unique space, the builder also added some rooms on top of other spaces to literally create a loft within a loft. Talk about unique!
Scale was also an important factor in this staging, not only with the proper furniture but also with the right amount of accessories. It would have been easy to cram all sorts of accessories into the nooks and crannies of this property. However, staging is not about showing off what you can do, but showing a potential buyer what they might do. We stage not only to the property, but to the buyer as well. Know your market. Stage to the market.
All the Best,
Monica, ASP
703.851.2690
the art of home preparation