Archive for the ‘Blogroll’ Category

Instead of “Dress for Success” Sellers need to “Paint for Success”

January 21, 2008

Paint selection is probably the biggest challenge home owners have in preparing their home for sale. A fresh coat of whatever color was there before is typically a BIG mistake. Homeowners select colors that fit their personality and their lifestyle. Preparing a home for sale requires stepping away from personal preferences and deciding what is best to enhance the salability of the property.

The color should be selected for its broad appeal, and must be appropriate for the purpose of the room. Bedrooms are rarely yellow, for example, but soft greens or lavenders work very well. Potential buyers need to walk into the master bedroom and immediately feel at peace. Color achieves this. Color should set the tone for the entire home and whisper, “You want to live here!”

Sellers cannot assume that the buyer will be interested in selecting their own colors and painting after purchase. We all know that in this market, you cannot leave anything up to the buyer – they want it perfect – and there is plenty of inventory to look at until they find the one that meets their expectations. Paint is one of the easiest, most affordable ways of increasing the salability of a home.

Realtors, If you have had the “paint conversation” with sellers, or can’t otherwise broach the subject with your clients, call us! Let us break the news that the pink kitchen won’t work in this market, or the Winnie the Pooh mural in the kids room may not appeal to a broad enough audience.

The right paint can sell a home!

All the best!


Preferred Staging