Archive for February, 2013

Fairfax Station, VA Home Staging Success Story and New Home Staged in Tacoma Park, MD

February 10, 2013
One of our biggest challenges recently just turned into a huge success. We staged a $1M+ home in Fairfax Station recently. The home had wall paper throughout that needed to be de-emphasized. Well, we came, we staged and the home sold in 10 days. The Realtor said she was absolutely convinced that the staging sold the home.

New Staging in Takoma Park

We just completed staging a wonderful renovation in Takoma Park. These stagings are always a lot of fun! Renovations always have unique characters that we need to work with and bring out. When one of the owners came into the home after we had finished, she said she wanted to cry!
 
 
  
For more before and afters, please visit our gallery of Washington DC area home stagings.

All the Best,
Monica, ASP
703.851.2690 
Preferred Staging – Washington DC Home Staging
the art of home preparation
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North West Washington, DC Home Cleaned, Staged and Sold

February 7, 2013
AND YOU CALL THIS CLEAN??
One of the most important tasks a homeowner can do in preparing their house for sale is to clean.  And not just a top dusting and running the vacuum before the Realtor and potential buyer arrive – I mean a good old-fashioned spring cleaning like your mother used to do.
It’s highly unlikely that any buyer will get on their hands and knees to check out the baseboard and see if it’s been recently dusted, but a clean house definitely stands out even though it may not be verbalized by the buyer.  It’s almost a subliminal element when showing a house and it has many positive effects on the buyers.
A clean house will smell better and appear brighter, and helps to make the buyer feel welcome in the house.  It also signals to the buyer that, if the house is so clean, then it must have been well taken care of – no burned out light bulbs, no broken hinges, a functioning AC, no clogged pipes, etc.
The caveat to this, though, is that the home owner really does have to make sure that everything IS well taken care of!  Take a look at this photo of a house that had sort of been cleaned… on first glance you think it’s OK – until you turn on the front hall light.  YUCK!  And don’t look in the corners, either!

  

Of course once you see this, then you start to notice that the hood over the stove is sticky, and the mirror is grimy, and is that MOLD in the bathroom??
Homes with pets require special attention.  Now, don’t get me wrong – I love animals and have the best dog in the world – but sometimes they present special challenges.  Carpet spotting is a common problem, easily fixed with a good cleaning.  Urine is another matter. Many home owners grow accustom to the smell of urine in carpets.  One client actually tried to clean the spots on their off-white carpet with bleach.  The Realtor didn’t smell it, but I did. Urine goes right through the carpet, through the pad and into the floor.  It’s not enough to have the carpet cleaned – the pad needs to be replaced and damage to the floor repaired if it’s really bad.
Check out these before and after photos – the wood floor in this house was horribly damaged by dog urine. The floor was sanded and refinished, and although the stains were greatly diminished they didn’t completely disappear.  Nevertheless, this house sold in only 4 days.  I guarantee it wouldn’t have sold at all if the floors weren’t attended to.
     
Of course we all have our horror stories of dirty.  It’s a given that those will need some serious professional attention.  But in your average house with your normal, friendly home owner, just remind them to check the corners and light fixtures!
 
All the best,
Monica, ASP

703.851.2690 

Washington DC Home Staging – Preferred Staging

the art of home preparation

Reblogging

February 7, 2013

The whole purpose of social media is to be social, which includes sharing information and opinions (in a mature and civil manner, too).  Millions of people write blogs, as do I, but sometimes you come across a blog that just says something so clearly and succinctly that you want to copy it.  Or in this case, reblog it.

I found this short and sweet blog on ActiveRain recently by Janice Ankrett of Janice Ankrett Home Staging – (http://activerain.com/blogsview/1760608/staging-helps-you-move-on-with-your-life)   – a clear and simple message on one of the many important reasons why home owners should stage their homes.  I couldn’t have said it better, so I’m reblogging it.

Reblogging does more than share one person’s opinion or idea.  It also shares the comments that others have made, which at times can be more interesting and more informative than the original post, much like a good conversation.

Reblogging is also a good deed.  By reposting someone else’s blog, you’re giving them and their ideas the spotlight and introducing them to a different audience.  It’s one way to make the social media community a more interesting and informative neighborhood.
 
All the best,
Monica, ASP

703.851.2690 

Preferred Staging – Washington DC Home Staging

Reston, Virginia Home Staged and Sold

February 4, 2013

Short and Sweet This Week

Staging has become so prevalent that its seasonal patterns are very evident. Generally, stagers run about 4 weeks ahead of the real estate market. So, while you are expecting a busy Spring, we are in full swing staging mode in January and February.
We recently completed a lovely single family home in Reston, VA. This home was great fun to do. I was in a nicely mature neighborhood, but was completely updated throughout. That gave us lots of options in showing off the open floor plan on the main floor and large master on the second.
 

 

See the rest of the before and afters and take a look at the listing!

All the best,

Monica, ASP

703.851.2690 

Preferred Staging

the art of home preparation