Archive for July, 2012

The Post Got it Right – Home Staging in Washington DC, Maryland and Virginia Is a Must Do

July 15, 2012

Preferred Staging was recently featured in a Washington Post article on the top 10 things your need to know about buying and selling a home. The real estate market here in the Washington DC metro area has been fairly strong these past couple of months, with well priced and well presented homes selling faster than the national average. Speaking to our Realtor partners, we are no where near a seller’s market, so home owners still need to focus on the fundamentals to sell quickly and for the most money.

Specifically, the Post said that staging, especially for vacant proerties, was well worth the investment. They quoted Realtor Rachel Valentino of Keller Williams as saying, “Besides new paint, staging is the best return on investment you can make.”

Realtors, justifiably, have differing opinions on the benefits of staging. What I think is indisputable is that staging improves the presentation of a vacant property. Builders spend upwards of $100,000 to stage model homes. They know that a furnished home shows better than a vacant.

What is open for debate is: How much staging is worth? That question is tough to answer. Here’s one stat, that we can point to…Preferred Staging has staged and helped sell over $26 million in real estate so far this year. On average, Preferred Staging’s projects have sold for 98.5% of the asking price. According to Zillow, the average price reduction for the Washington DC area is over 5%. So, we can say that Preferred Staging homes help sellers save 3.5% of their home value. If staging typically costs less than 1%. That is 2.5% left over for the seller. An additional $10,000 to $15,000 in the seller’s pocket after staging costs…Not too shabby.

For the Realtor, Preferred Staging staged homes typically sell in less than 20 days. That is less time and money you spend marketing and showing. Staging helps your sales “velocity,” allowing you to manage more listings per year and helping you improve your statistics so you win more listings from prospects.

Bottom line, we agree with the Washington Post. Staging is a top 10 must do!

All the Best!

Preferred Staging
the art of home preparation