Archive for December, 2011

Two Arlington, Virginia Homes Staged to Perfection

December 31, 2011

This has been an unusually busy summer for Preferred Staging. Usually, June and July can be counted on for a bit of a rest, but this year we have seen a great deal of activity. The market in DC appears very active, with days on market coming down to normal levels for well priced homes that show well. Staging addresses both of those areas – certainly the presentation of a home is improved by staging – but the value is also enhanced as staging helps people become emotionally attached to a home and less aggressive in negotiations.

Much of the activity we have seen is in the upper end of the market, where homes are being placed on the market in advance of the jumbo mortgage change coming this fall. These higher end staged homes are selling remarkably fast.

Two examples:

2320 N Tuckahoe Street, Arlington, Virginia was a challenge. A mixture of old and new contruction and renovated throughout, the home had two doors in the front of the home. We kept it light and airy to really provide the buyer a sense of the roominess and flow between the older portion of the home and the addition.

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The second was an occupied staging (2616 18th Street South, Arlington, Virginia 22204). Usually, for occupieds, we conduct consultations and the home owner follows our instructions.

Occasionally, the home owner wants more assistance, so we bring in some accessories and small pieces to complete the look.

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If you have a listing that needs a little extra help, or a full vacant in need of staging, give us a call. We never charge for our bids. 

All the Best,

Monica, ASP

monica@preferredstaging.com

703.851.2690

Preferred Staging

the art of home preparation

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Washington DC Condo with Odd Spaces Staged and Sold

December 31, 2011

One of my favorite things about staging is the occasional “challenge” space. You have all had a listing that broke the mold, a home that was unique in so many ways. We staged one such residence about 3 weeks ago.

Washington DC is not known for its lofts, so when you get a newly renovated, high end loft in the District, it takes a different type of creativity than your typical condo. Fortunately, Preferred Staging has a deep talent pool of stagers to leverage.

This project took the special talents of our senior stager, Lynn Gillis, to really make this space shine.  We also had to take into consideration the unique layout of this space, which was once an old school house, with high windows and doors.  To make the use of this unique space, the builder also added some rooms on top of other spaces to literally create a loft within a loft.  Talk about unique!

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(more before and afters)

Scale was also an important factor in this staging, not only with the proper furniture but also with the right amount of accessories.  It would have been easy to cram all sorts of accessories into the nooks and crannies of this property.  However, staging is not about showing off what you can do, but showing a potential buyer what they might do. We stage not only to the property, but to the buyer as well.  Know your market. Stage to the market.

All the Best,

Monica, ASP

monica@preferredstaging.com

703.851.2690

Preferred Staging

the art of home preparation

The Washington Post Got it Right…Home Staging is a Top 10 Must Do to Sell Your Home

December 31, 2011

We recently quoted in a Washington Post article on the top 10 things your need to know about buying and selling a home. The real estate market here in the Washington DC metro area has been fairly strong these past couple of months, with well priced and well presented homes selling faster than the national average. Speaking to our Realtor partners, we are no where near a seller’s market, so home owners still need to focus on the fundamentals to sell quickly and for the most money.

Specifically, the Post said that staging, especially for vacant proerties, was well worth the investment. They quoted Realtor Rachel Valentino of Keller Williams as saying, “Besides new paint, staging is the best return on investment you can make.”

Realtors, justifiably, have differing opinions on the benefits of staging. I think what is indisputable is that staging improves the presentation of a vacant property. Builders spend upwards of $100,000 to stage model homes. They know that a furnished home shows better than a vacant.

What is open for debate is: How much staging is worth? That question is tough to answer. Here’s one stat, that we can point to…Preferred Staging has staged and helped sell over $16 million in realestate so far this year. On average, Preferred Staging’s projects have sold for 97.5% of the asking price. According to Zillow, the average price reduction for the Washington DC area is over 6%. So, we can say that Preferred Staging homes help sellers save 3.5% of their home value. If staging typically costs about 1%, that is still 2.5% left over for the seller. An additional $10,000 to $15,000 in the seller’s pocket after staging costs…Not too shaby.

For the Realtor, Preferred Staging staged homes typically sell in less than 28 days. That is less time and money you spend marketing and showing. Staging helps your sales “velocity,” allowing you to manage more listings per year and helping you improve your statistics so you win more listings from prospects.

Bottom line, we agree with the Washington Post. Staging is a top 10 must do!

All the Best,

Monica, ASP

monica@preferredstaging.com

703.851.2690

Preferred Staging

the art of home preparation