Keeping the Holidays While Your Home is On the Market (Part 1)

Around this time last year, I wrote a post about staging for the holidays. I thought I would continue this year with a multipart series so we could go into more details. We will call this blog: Part 1 (original, huh?), Holiday Psychology.

First, I would like to talk buyer psychology. I have a masters in Art & Architectural History, so I am no shrink, but basic marketing says you have to keep your buyers in mind at all times. Buyers in Northern Virginia are different from buyers in Washington DC, who are different from buyers in Maryland.

There are subgroups within Arlington, for example, or Gaithersburg versus Bethesda, true; but you have to draw the line somewhere. We can work on more specific market segmentation and how that will influence the staging of the home with your Realtor.

I don’t know if it is the north/south thing, but buyers in Maryland have a definite northeastern view of the world. Buyers in Virginia, definitely southern. Buyers in Washington DC, well let’s just call them urban.

There are specific psychological profiles associated with each of these groups (bet you can think of some one your own!). We will keep these profiles in mind as we move forward in the discussion.

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Do these groups mix, sure. Might someone interested in buying your home come from somewhere other than the northeast or south? Absolutely. Can you stage for every possible segment of the population, No! So, please excuse my painting with a broad brush here.

Now, as we move forward over the next couple of days, we will keep these larger customer groups in mind.

Tomorrow: Wreaths and why every door should have one (but not the windows!)

All the Best,

Monica

703.851.2690

www.preferredstaging.com

the art of home preparation

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2 Responses to “Keeping the Holidays While Your Home is On the Market (Part 1)”

  1. Wreaths around Washington DC (Holiday Staging, Part 2) « Home Staging for Virginia, Maryland and Washington, DC Says:

    […] Home Staging for Virginia, Maryland and Washington, DC Preferred Staging – the art of home preparation « Keeping the Holidays While Your Home is On the Market (Part 1) […]

  2. Lighting the Way to Your Home Sale (Holiday Home Staging, Part 4) « Home Staging for Virginia, Maryland and Washington, DC Says:

    […] Part 1: Keeping the Holidays While Your Home is on the Market […]

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