Washington Post on Staging

Preferred Staging was featured in the Washington Post today, talking about how staging improves the salability of DC metro area homes. This was a big treat for us, coming on the heals of a Washington Times article.

Here are a few excerpts:

  • LaChapelle, for instance, gives much of the credit for her sale to her decision to have the home staged. She feared that an empty house would look too cold and barren.
  • “A vacant house leaves no impression on buyers. In the world of sales, no impression is the same as a negative impression,” said Jane Fairweather, an agent with Coldwell Banker Residential Brokerage in Bethesda. “If you’re only competing against vacant homes, you’re still okay. But if a buyer sees three vacant homes and then a fourth one that is done up smashingly, the buyer is going to remember that fourth home.”
  • “To really capture a sale, buyers need to be able to mentally move into the home they are considering,” Murphy (that’s me!) said. “When you stage a vacant home, you’re providing an example for a buyer. The worst thing you can do is make your potential buyer guess. You need to do the work for them.”

Read the rest of the post article here. The Washington Times article can be found here. Whew, ok, enough of the 15 minutes of fame, now back to helping people sell their homes!

If you are planning on selling your home, or your home is currently on the market and has not sold and you are in the Northern Virginia, Washington DC or suburban Maryland region, I would love to here from you!

All the best,

the art of home preparation

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