Archive for June, 2008

Herndon, Virginia Home Sold in 7 Days

June 15, 2008

Staged and Under Contract in 7 Days

Preferred Staging was called back in February, 2008 to see a small 1950’s house in the historic district of Herndon, Virginia.  The house needed a lot of work to compete with the new homes being built across the street.  The owner did virtually all the renovations themselves.  Updating and upgrading the house was actually the easy part.  It was HOW to make the house show well that was the hard part.  That’s when they called Preferred Staging.
Herndon Living Room Before Home Staging    Herndon Family Room Before Home Staging
As an architectural historian, I immediately saw the house’s charm and unique character.  The town’s historic architecture guidelines prohibited any changes to the exterior of the house, but the interior was a different story.  Potential buyers really needed to see that although the house was 1950s on the outside, the inside could certainly accommodate a family in 2008. 
We decided to stage the house “traditional with a twist”. We also had to work closely with the owner. She had her own ideas of how she’d like the house to look.  Our combined ideas created what we called “The Vision”, and nothing was used that didn’t compliment the overall feel of what we were trying to achieve.
Herndon Living Room Before After Home Staging    Herndon Family Room After Home Staging
Preferred Staging provided the furniture Vision and the home owner purchased according to the plan. We were responsible for the accessories and the “magic”, which transformed the interior of into a welcoming and cozy home.  One visitor to the house commented that “everything just works together so well” – from the new plantings in the front of the house that created the very important curb appeal (so necessary for this house, as it faces a busy street), the warm and inviting interior, and the large backyard with tall, mature trees and gardens.
So the success is that we achieved our “Vision”, right?  Well, that’s part of it.  But the true success was that the house was under contract in one week at 97% of the asking price.
Staging is truly a win-win-win-win situation.  The owner wins because their house sells quickly and for top dollar.  The buyer wins because they get a house that meets their needs, fulfills their dreams, and is move-in ready.  The Realtor wins because the house is its own best marketing tool, which allows them to focus on bringing buyers into the house.  And the stager wins, too.  For Preferred Staging, it’s the satisfaction that my skills and hard work helped to sell the house quickly.
Visit our website for more before an after photos of this home.
All the best, 
Preferred Staging
the art of home preparation

Keeping your Washington DC Lawn Looking Great Will Attract Buyers

June 15, 2008

Wow, It’s Hot!

Well after a long wet spring, summer is upon us. With real estate closings happening in days rather than months, there is still plenty of time for buyers to get into their dream home before the new school year starts.
Dream home. That has a nice sound to it…”dreeeam hommme.” What do people think about when they say the words “dream home?” In Arlington, it may be a Cape Cod, with a white picket fence. In Potomac, your dream home may be an all brick federal mansion with a circular drive. Whatever the image, chances are there is a lawn involved. We did say “dream home” not “dream condo.”
So as the weather heats up, home sellers must start applying water to their lawn regularly. I am talking every 3 days regular, otherwise… Which home do you think will sell first?
asp logo   asp logo 
Well, unless someone has a Charlie Brown complex and feels the need to buy the saddest looking thing and nurse it back to health, I predict the home with the lush green lawn will sell first. When the temperatures get into the 90s, watering regularly will keep you grass green. Make sure the watering is a deep watering, at least 40 minutes with a regular sprinkler. Deep watering provides a moisture source for several days.
A couple of things to remember: Experts suggest watering in the morning to prevent fungus from developing from grass that is wet overnight regularly. If you can’t water in the morning, be prepared to use a fungicide on the lawn proactively according to the package instructions.
Always remove the hose from the yard. I know it is a lot of work, but the lawn should appear to be trouble free, and a sprinkler and hose shatter that image.
Let the lawn grow a little longer. Most homes in the Northern Virginia, Suburban Maryland and Washington, DC have a fescue or some other type of tall, narrow leaf grass. These are very hardy grasses that will thrive up to 6 inches in length. Keeping the grass trimmed to 3 inches shades the roots, helping to keep the grass cool and green, and the longer leaf helps to fill in bare spots.
Remember, it is much easier to keep grass from going dormant than it is to force it out of dormancy after the fact. A regular watering program with a preventive fungus plan will give you a lawn that buyers will want to walk through to get to the front door!
All the Best,
Preferred Staging
the art of home preparation